For its third project, the collective Comité Informel developed an autonomous mediation service, in the form of a separate entity called S.M.A., during the Parcours d’Art d’Ixelles in Brussels. This system presented works and performances that aimed to foster a new relationship between the visitor and the artworks presented in the fair. This invitation imitates an old newspaper advertisement, as if to integrate this S.M.A. entity through a sort of standard, popular, and well-known design. Typography: Times New Roman MT Condensed, Helvetica.